Iceland brings back Festive Pie as consumers prepare for ‘cutback Christmas’

Iceland has introduced back its Festive Pie after 4 years as consumers prepare for “cutback Christmas” and greater than two-thirds fear about with the ability to afford a turkey.

The pie, which prices £3 for a pack of two weighing 400g, is full of a complete Christmas dinner of turkey, sprouts, cranberries, smoked bacon, peas, carrots, stuffing and a pig in blanket, all wrapped in shortcrust pastry and topped with a puff pastry lid.

Iceland final bought the pie 4 years in the past however mentioned it had introduced it back this 12 months “by well-liked demand”.

A whole Christmas dinner encased in puff pastry. What’s to not love? Good for those that need another worth Christmas dinner, we’re already seeing consumers refill

Andrew Staniland, Iceland Meals and The Meals Warehouse

Andrew Staniland, group shopping for director at Iceland Meals and The Meals Warehouse, mentioned: “Since we launched the Festive Pie in 2019, we have now been inundated with clients asking for its return, so we’re delighted to deliver it back this 12 months.

“A whole Christmas dinner encased in puff pastry. What’s to not love? Good for those that need another worth Christmas dinner, we’re already seeing consumers refill.”

Iceland mentioned traits information recommended rising numbers of individuals had been looking for different Christmas dinners this 12 months.

A survey for the grocery store final month discovered virtually half of consumers (48%) are nervous about affording meals retailers this Christmas.

Two-thirds (67%) are nervous about affording a turkey whereas 31% mentioned they are going to be inviting fewer individuals to Christmas dinner as a result of price.

The ballot discovered 65% thought supermarkets ought to be doing extra to help clients this Christmas, with 64% eager to see reductions and affords, and 40% agreeing that bonus card and financial savings level schemes would assist to alleviate the season’s monetary pressures.

Their issues come as households are set to study on Thursday that their vitality payments will rise once more from January as hopes for reduction from the cost-of-living disaster are placed on maintain.

In accordance with the latest Barclays spending report, 36% of consumers count on this Christmas will likely be costlier than the final and 21% are involved about maintaining with prices through the festive interval.

Some 37% say they count on to spend much less on Christmas items this 12 months, simply 13% anticipate spending extra and 18% have began shopping for presents to unfold out the associated fee, whereas 14% have spoken to family members to make a mutual settlement to chop back on gift-giving.

Censuswide surveyed 2,000 UK adults for Iceland between October 30 and November 1.